Guest Work Agency Advises Artist Reko Rennie on Heineken® 0.0 Collaboration for F1®
Reko Rennie’s custom art works commissioned by Heineken® 0.0 for the F1® Australian Grand Prix featured across the F1® track and multiple locations across the city. All images by Bill Murray courtesy of Heineken and Getty Sport.
Art law and advisory firm Guest Work Agency (GWA) has advised renowned First Nations artist Reko Rennie on the commissioning of a series of art works by Heineken® 0.0 for the Formula 1® Heineken® Australian Grand Prix 2022.
CUSTOM RACING HELMET SIGNED BY DANIEL RICCIARDO
A bespoke racing style helmet designed by Reko Rennie was unveiled by eight-time F1® Grand Prix Winner and McLaren F1® racing driver, Daniel Ricciardo. As described in Heineken’s official press release, the helmet features custom made artwork inspired by Reko’s hometown of Melbourne.
The autographed helmet is being auctioned off, with proceeds being donated to Australian Red Cross' QLD & NSW Floods appeal. Fans can participate in the auction on the Air Auctioneer website.
Reko’s artwork featured on a specially designed racing helmet, unveiled by F1 driver Daniel Ricciardo at the Formula 1® Heineken® Australian Grand Prix 2022 in Melbourne.
ABORIGINAL CULTURE AND IDENTITY INSPIRE F1 ARTWORK
Reko commented on the custom artwork design for the helmet: "The use of blue and green honours Birrarung (the Yarra River), which holds enormous cultural significance to the original inhabitants and owners of Naarm (Melbourne). I’ve also included some of the eye-catching colours and camouflage patterns that I’ve used regularly in my work, and which have appeared on large-scale public artworks around Melbourne (and elsewhere). Rather than the traditional idea of camouflage – blending in and hiding – my urban camouflage design is a celebration of my Aboriginal culture and identity. What I’m saying is “we are here - we are proud, and we are visible”.”
His custom artwork featured throughout the entire F1 event, including the racetrack, podium and VIP areas, as well as around the Melbourne CBD.
“Rather than the traditional idea of camouflage – blending in and hiding – my urban camouflage design is a celebration of my Aboriginal culture and identity. What I’m saying is “we are here - we are proud, and we are visible”.
Reko’s artwork featured on the podium at the Formula 1® Heineken® Australian Grand Prix 2022 in Melbourne.
LEGAL ADVICE FOR REKO’S ARTWORK COMMISSION
As covered by Lawyers Weekly, GWA provided legal advice and project management to Reko on all aspects of the artwork commission and its delivery. Director Alana Kushnir commented: “This has been a really exciting collaboration for such an iconic artist and important event for Melbourne. We were thrilled to see Reko’s vibrant works and important message about the Aboriginal history of Naarm (Melbourne) being supported by Heineken® 0.0 and broadcast to the world.”
GWA has worked with Reko for a number of years and provided legal advice and project management on other major brand collaborations, including the licensing of designs by Apple Music and feature in Apple’s ‘Behind the Mac’ campaign.
Guest Work Agency is a boutique art law and advisory firm based in Melbourne, but is international in reach. It is the first dedicated art law practice in Australia, working with artists, collectors, galleries, arts organisations, art fairs and art tech start-ups.
For more information contact us at info@guestworkagency.art.